OER-CRAFT

How to make the most of CRM softwareís

ICT_4  

 Title:
How to make the most of CRM softwareís
 Keywords
CRM Systems, Software, ICT
 Author:
IWS
 Languages:
English
 Objectives/goals:
At the end of this training fiche you will have enough knowledge about CRM, in order to use it in the best way.

 Description:

This training fiche is focused on how to make the most of CRM softwareís.¬†Customer Relationship Management - CRM is a management concept, in which the main emphasis is on building long-term relationships with customers and gaining their loyalty.¬†CRM implies that it is cheaper to keep an existing customer than to acquire a new one, in addition not every client is "profitable" for the company, so you need to focus primarily on the most profitable customers.¬†The concept of Customer Relationship Management is to identify the key client organizations, the application to them of relevant strategies to maintain, effective cooperation and influencing the growth of customer satisfaction.

Taking care of customer relationships requires an individual approach to each of them. This process is very time-consuming and challenging and to make this process easier, you can use specialized software.



 Results

After reading this training fiche you will have sufficient knowledge about CRM software and CRM systems.



 Indicators
ē¬†¬†¬† Helpdesk:¬† With a great client support, you create the possibility to lift your product or service from ďaverageĒ to ďbestĒ, this is because customers are the most important part of your business equation.¬† When you keep the customer satisfied, it will most likely stay at your company.¬† The employees of the helpdesk should understand that this is a strive for you as a company and they should provide the best service that they can.

ē¬†¬†¬† Actions per engagement performance:¬† Companies that want to maintain contact with their prospects should analyze how often their prospects respond to contact. Once they know the response pattern, they will know how many times they need to contact the potential customer before it becomes a client that makes a purchase.


 Learning Outputs
Online learning


 Bibliography

Description:   

https://zapier.com/learn/ultimate-guide-to-crm-apps/what-is-a-crm/


Content:     http://www.crmsearch.com/crmproductivity.php


    http://www.inc.com/guides/cust_relation/20909.html


   

http://www.forbes.com/sites/salesforce/2014/08/30/3-tips-for-getting-the-most-out-of-your-crm-system/#c54d761209a9


    https://www.reallysimplesystems.com/blog/make-most-of-crm/


    http://blog.hubspot.com/marketing/what-is-crm-ht


Indicators    http://crm.walkme.com/5-crm-kpis-must-track/





 





http://www.capterra.com/customer-relationship-management-software/#infographic





http://www.webopedia.com/TERM/C/crm_software.html


https://en.wikipedia.org/wiki/Customer_relationship_management