training fiche is focused on how to use, expand and improve your social network
to increase your market. For every company online promotions is an important
part of the daily business.
you are a new company or if you have a low advertising budget, many options can
be daunting, especially when you are also concentrating on the daily needs of
your business. However, major search engines, social media and advertising
services have made it a lot easier for you to promote your business online.
When you are looking for a faster and cheaper option to find your target
audience you can use social network websites, they can also help you with the
growth of your business. When you create a professional social media presence
on a variety of websites, you should harness the power of connecting to new and
good social network presence can help you with conducting an inexpensive market
research, creating public
relations and gain a better understanding of your place in the market. In the
content, you can find how to use social networking sites to help you grow your
Reach: It is
important to know how many fans, followers, likes and connections you have,
this is a good indication of your companies reach on social media. When you
start noticing that more people start to unfollow you then follow you, you need
to change your strategy. You also need to make sure that your content is in
line with your target audience.
Demographics and Location: By using Facebook Page Insights and Twitter Ads Analytics you can
analyse all aspects of your profile, who is visiting your page, percent of male
and female users, how many times somebody has liked a post and is it your
Number of active followers: Not everyone that is following you is active on
social media, this happens more often than you think. An active follower is
considered to be someone who has logged in and interacted within the past 30
Social media can be used as an unofficial platform for companies to interact
with their customers. Comments are a way to keep the conversation going, it is
important that you as a company react on the comment of the client. If you do
not respond to a comment or question, there is a possibility that people will
start unfollow of unlike you. Mentions: Is anyone mentioning you in their
tweets? It is a great way for your followers to communicate with you as a
company and to share your content. If you want to know an overall number of
mentions from the last couple of months you can use Twitter Analytics to
is retweeting your posts on Twitter? You might want to consider the content and
tone of your tweets, there is a possibility that your tweet do not interest
your target audience.
Focus on the networks where your target
buyers spend time: It takes a lot
of time and resources to keep up multiple social media accounts, so you want to
make sure you are prioritizinng the social networks that matter. That means taking
the time to research your buyers so that you can find out where they hang out
on social media.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.