Branding and communication is a big part of every company, because with the right branding and communication, you can create a positive image to the customer and …customers that are positive are willing to buy more.
Branding is all about the impression you make. If you want to succeed, that impression should do two jobs, it should say what is special about your business and it should show your brand in a positive light. It is always important that you have in mind, what impression you want to leave behind.
Just because you are using social media does not mean you are using it correctly. Seventy-four percent of shoppers use social media to help them make their purchases. In order to get your slice of this pie, you have to know how to — and how not to — speak a customer’s language online. Here are some of the do’s and don’ts of the road, so you don’t commit a social media faux pas.
Below there are three indicators described, that you should not ignore as a SME.
• Lack of new direction:
Even if you have tried to maintain the corporate brand, you need to make sure you are still heading in the right direction. It is not unusual these days for companies to change their focus. New opportunities can help you with changing your focus, it is only important that you keep close to your original idea. Too much change can do more harm, then you are expecting.
• Dismissal of new competition:
Companies can get too comfortable and assume that the new upstarts are not that much of a threat. They may not have the same experience but they could be much better at communicating in the market. An important aspect of branding is that your customers can identify you. Building a strong relationship with your customers can help you with reaching your market goals.
• Ignoring new media:
Media is something that is constantly developing, so it is important that you keep constantly developing your knowledge about different media channels. It is important that you stay consistent with your activities on the social media channels that you use. One of the things that is also important is that you stay in touch with your customers via social media, because of the trust that you build with your customer, and trust leads to a good relationship with your customer, and a good relationship with the customer leads to reaching your goal.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.