How to set
up an online store: If you are reading this fiche then you probably asked
yourself the last question, " how to set up an online store?" Due to
the fact that online stores are becoming an increasingly popular way to reach
customers, and the establishment of an online store is associated with low
barriers to entry new markets, this topic is becoming a must.
tools and cheap web hosting, there's really no reason you can't have your own
catalog and shopping cart on the web if you've got something worth selling.
Whether you're looking for a side project or a real source of income, here's a
starting-from-scratch guide to setting up shop on the web.
recommendations, you will have a basic knowledge on the different steps to take
to build your own Online Store.
owners want to increase their sales and the traffic to the shop. It is
important that you analyze a lot of factors, before you take an important
decision, that have an influence on your sales.
• Site traffic: By analyzing the traffic to your
online shop on a daily, weekly and monthly base, you will get a clear
overview of when and why there has been a dip or spike in the traffic to your
• Product page visits: By analyzing the traffic that
is going to specific product pages, you will have a better understanding of
what your customers prefer and how they are interacting with your site.
• Average page views and time: These stats will
give you an overview of how your shop content is engaging you traffic, if the
stats are low, you have to consider changing something in your campaigns and
• Promote your store on Facebook, Pinterest and
Twitter. Social media platforms are an important way for businesses, especially
online businesses, to market themselves. Start an account and encourage people
to "like" and "share" your store's page to spread the
word. Offer incentives for customers to promote
your store. You could offer a discount or a free giveaway for those who
participate. Be sure to keep the accounts up to date with information on
new products and deals.
• Make sure you fully utilize the free trials all
the ecommerce software platforms have to offer. This gives you the chance
to test them out from every aspect with no money out of your pocket. Also, if
you don't see a free trial offer contact them to set one up. Most likely they
will make an exception.
• Watch out for any service that involves selling
products you don't have. These are often called "drops hipping"
service and while some are legitimate, many are scams. Even those that are
authentic have a low chance of success because you're selling stuff that
someone else is probably already selling. You'll need extraordinary marketing
skills to make it work in which case, why not apply it to your own products?
Training fiche reference link:
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.