training fiche is focused on how to make the most of CRM software’s. Customer
Relationship Management - CRM is a management concept, in which the main
emphasis is on building long-term relationships with customers and gaining
their loyalty. CRM implies that it is cheaper to keep an existing customer
than to acquire a new one, in addition not every client is
"profitable" for the company, so you need to focus primarily on the
most profitable customers. The concept of Customer Relationship Management
is to identify the key client organizations, the application to them of relevant
strategies to maintain, effective cooperation and influencing the growth of
of customer relationships requires an individual approach to each of them. This
process is very time-consuming and challenging and to make this process easier,
you can use specialized software.
After reading this training
fiche you will have sufficient knowledge about CRM software and CRM systems.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.