To get to know about the EU Single Digital
Strategy and how crafts businesses can take advantage of its opportunities. To
raise awareness of new EU data protection regulations, their obligations for small
undertakings and the impact they have in ecommerce operations.
training fiche, the one related to internationalisation, we already talked
about the European Single Market, in place since 1992 and based in four
principle freedoms: Goods, Capital, Services and People. The creation of a
common market has catered for many opportunities for businesses and people.
rise of Internet and the use of information and communication technologies,
further opportunities are within reach for companies to seize and prosper, including
crafts, creative and cultural industries SMEs and micro SMEs. People and
enterprises are buying and selling more and more through the net. In terms of
ecommerce, studies suggest that only 4% of online services are EU cross-border
operations between EU countries. Therefore, there is a long way to go to get
the most of the Digital Single Market at European level.
training fiche, we intend to offer you an interesting reading menu for your
business. It consists of two main courses: The first one with information on
the EU Digital Strategy and how you can harness its potential and the second
course related to ecommerce and data protection and what you can make out of
the new EU Regulations in this sense. We hope you enjoy it. Bon appétit!
One of the main expected results of
this training fiche is for you to realise the potentialities of the Single
Digital Market for your business. There are opportunities to seize for those
that are prepared and motivated. It is hard job, we know, but as we have stated
in different training fiches, there are a wealth of entities willing to provide
aid and support to take advantage of the Single Market in all its dimensions.
New reforms on data protection and
privacy policies are entering into force soon. If by reading this training
fiche we draw your attention to the fact that you need to get your procedures
in place and ready to gain competitive edge, we will be more than satisfied.
As a clear
indicator is that you start to update your business policies to the new
reformed regulations. Even being a small craft enterprise type, if you are
thinking of selling online, you need to adapt to the new Data Protection
Regulation that will entry into force in 2018. We have already stated that this
new regulation will reduce obligations for SMEs but still you will have to.
You must understand your obligations
and put in place mechanisms to make you compliant with them.
You will not need to appoint a data protection officer unless your
activity require regular and systematic monitoring of the data subjects on a
large scale or if they process special categories of personal data.
you will not be obliged to keep
records of processing activities unless the processing your business carry out
is not occasional or likely to result in a risk for the rights and freedoms of
There will be no obligation to
report all data breaches to individuals, unless the breaches represent a high
risk for their rights and freedoms.
You have set a clear policy on terms
and conditions on your website as we have mentioned above.
The process of shipping and delivery
of your goods is clearly stated in your website too as most online shopping is
cross-border. It is important that your customers know when to expect their products
and how their packages will be delivered. By making your shipping information
clear and within your terms and conditions, you can prevent any problems from
arising. This will reduce claims and disputes. We have already discussed international
logistics in another training fiche. Please, have a look at it.
Have a clear refund policy. Accepting
that refunds are a natural part of the business, and responding promptly in
handling refund requests will help assure customers that you care. Include your
refunds policy on your site and certainly within your terms and conditions so
that buyers can see what they are getting into.
Information on the Digital Single Market Strategy for Europe can be accesses through:
It is also of interest to have a look at the Communication from the Commission: A Digital Single Market Strategy for Europe (SWD 2015 – 100 Final)
Identification of future skills needs in micro and craft(-type) enterprises up to 2020. Final report. FBH. Study financed by the European Union.
Commission Communication: A coherent framework for building trust in the Digital Single Market for e-commerce and online services. COM (2011) 942 Final.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.