This training fiche is focused on how you can
define your product. Pricing and packaging your products
and services correctly for your target market is one of the most powerful
branding activities that you can do. If your target group has changed, you need
to review your business model to be sure that you can still offer what they
need. When you are defining your product it is important that you think
of what the product has to offer, the so called the Unique Selling Point (USP).
In a way, this is “bragging” about your product or
service in such a way as to attract customers. It is therefore an inescapable
step in setting up your business projects’ marketing process.
reading this points you will have a knowledge about defining your product.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.