This training fiche is focused on how to
choose your brand name. The branding of your company starts with a good name. One
of the things that people remember from a company is the name and the service
that you have provided. When you are choosing a brand name you need to consider
that your name is an extension of your company, it can reinforce the value that
you provide or distance you from it. When you are deciding which name to
use it is important that you decide what the name should mean or
It includes what your brand says, what its values are,
how you communicate its concepts, and which emotions you want your customers to
feel when they interact with your business.
• Tap into the power of symbolism and
Certain sounds inspire positive emotions that
results in experiences that are likely to be positive. When choosing a brand
name, you need to think about the words that you are using in everyday life.
• Use memorization techniques
to find concepts that stick:
In the current economy, the best company names
are emotion- driven and memorable. When you struggle to find your company name,
stop focusing on what you want your company to be, Instead, think about the
emotions that you want your target group to feel.
Find out the literature behind OER-CRAFT Project which aims at addressing the capacity and training needs of the micro enterprises across EU.