Internationalization Glossary OER-CRAFTS

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INTERNATIONALIZATION GLOSSARY

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Brand
BRANDING AND COMMUNICATION
MARKET ANALYSIS

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence. “Value” has different interpretations: from a marketing or consumer perspective it is ...

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Brand Architecture
BRANDING AND COMMUNICATION

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, ...

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BUSINESS PLAN
BASIC LEGAL AND REGULATORY ISSUES

It is a document where the business idea is written down. It should contain detailed information on the product or the service the business is about, who are its promoters, what are the needs it intends to meet and how it is planned to ...

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Corporate image
BRANDING AND COMMUNICATION
ICT FOR INTERNATIONALIZATION

“Corporate image” is a phrase that is referring to the reputation of a company. It is the “image” that a public is supposed to see when the company is mentioned. A corporate image is, the sum of all the impressions that the company ...

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CRM (Customer Relationship Management)
ICT FOR INTERNATIONALIZATION

Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse their interaction and data throughout the customers lifecycle. The end goal is to improve the ...

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Customer trust
MARKET ANALYSIS

Building a customer trust means developing a credible and outstanding seller profile. The three main things relevant to arts & crafts microenterprises with this respect are 1) references and customer testimonials (reviews from your customers ...

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ECOMMERCE
BASIC LEGAL AND REGULATORY ISSUES

It stands for Electronic Commerce and it consists of the exchange of goods and services through the Internet. It can also be referred to as online shopping and it has increased rapidly in the past years due to in general terms, the growing ...

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Entry strategy
MARKET ANALYSIS

It is the general name for a way how you plan to enter the foreign market. Main decision within the entry strategy are related to marketing (especially communication, pricing and distribution), branding, localization. Decision on foreign ...

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ICT ( Information and communications technology – or technologies)
ICT FOR INTERNATIONALIZATION

ICT is a collective name that includes any communication device or application, encompassing: Radio, television, Mobile phones, computers/ laptops, and network, hardware, software, satellite systems and so on, as well as various services ...

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INCOTERM
BASIC LEGAL AND REGULATORY ISSUES

It is an abbreviation for International Commercial Terms. They are contract clauses promoted by the International Chamber of Commerce and accepted internationally. They expressed who is responsible for what in terms of responsibility, insurance, ...

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INTELLECTUAL PROPERTY
BASIC LEGAL AND REGULATORY ISSUES

The World Intellectual Property Organization defines Intellectual Property (IP) as the creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. Following their description, ...

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Localization
MARKET ANALYSIS

Localization means customization of all components of a product for a particular target market. These components include: product itself, customer service, any printed or online documentation related to the product, online presentation ...

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Logo
BRANDING AND COMMUNICATION
ICT FOR INTERNATIONALIZATION

A logo is a graphical mark that is used to identify a company, organization, product or brand. A logo can be displayed alongside – or in lieu of- the companies’ name, in order to create awareness of the association of the company with ...

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Market analysis
MARKET ANALYSIS

In simple words, market analysis studies the attractiveness and the dynamics of a particular market. Understanding how the potential foreign market works and what customers want is very important, as it should help you identify where to ...

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Partners
MARKET ANALYSIS

Partners are all subjects that bring your product to end users on your foreign target markets. You may consider several approaches to identify and choose proper partners: finding domestic buyers who then export your product, finding domestic ...

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ROI (Return on Investment)
ICT FOR INTERNATIONALIZATION
MARKET ANALYSIS

ROI stands for Return on Investments. Return on investment is a measure of profitability that indicates whether or not a company is using its resources in an efficient manner.

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Sales pipeline
BRANDING AND COMMUNICATION
ICT FOR INTERNATIONALIZATION
MARKET ANALYSIS

A sales pipeline is used to describes an approach of selling. A sales pipeline is founded on the underlying principles of the sales process. It describes the individual steps that salespeople take from the first contact with a prospect ...

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SEO - search engine optimization
ICT FOR INTERNATIONALIZATION

SEO is short for search engine optimization (or search engine optimizer). Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking ...

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Social Media
BRANDING AND COMMUNICATION
ICT FOR INTERNATIONALIZATION
MARKET ANALYSIS

Social media is the collective name of online communications channels dedicated to communicate with your customers. It is based on input, interaction, content- sharing and collaboration. There are websites and applications that are dedicated ...

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VAT
BASIC LEGAL AND REGULATORY ISSUES

It is an acronym that stands for Value Added Tax and it is a widely-used tax around the world that affects the consumption, be goods or services. It is an extra percentage to end consumer when purchasing a good or benefiting from a service. ...