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Internationalization Glossary OER-CRAFTS

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INTERNATIONALIZATION GLOSSARY

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Corporate image
BRANDING AND COMMUNICATION
ICT FOR INTERNATIONALIZATION

“Corporate image” is a phrase that is referring to the reputation of a company. It is the “image” that a public is supposed to see when the company is mentioned. A corporate image is, the sum of all the impressions that the company leaves on the customer. In many instance a brief, casual act by an employee can either lift or damage the corporate image in the eyes of a single customer or caller on the phone. But the overall image is a composite of many and thousands of impressions and facts. The major elements are, the core business and financial performance of the company and the reputation and quality of the brand.