Training Solutions OER-CRAFTS

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TRAINING SOLUTIONS OER CRAFT

OER-CRAFT aims at addressing the capacity and training needs of the micro enterprises across EU to sustain their competitiveness for enhanced growth and employment. There is no EU definition of craft-type enterprises. The “craft sector” is very diverse, covering a multitude of different professions and trades. Nevertheless craft-type enterprises have characteristics very similar to micro enterprises and are hencegrouped into this category.

The idea behind OER-CRAFT is to develop and deploy Open Educational Resources (open and widely available training content and modules) targeted at micro and craft-type enterprises to foster their access to the EU single market and EU opportunities to ultimately enhance their competitiveness. The concept is to promote growth and employment by leveraging underutilised EU opportunities and promoting participation to EU Single Market.

The OER-CRAFT PROJECT addresses those specific needs and priorities as identified by those policy statements. In addition the project addresses the specific strategies of the EU in promoting smart, sustainable and inclusive growth of EU2020.

OUR COURSES

Select your course:

   BRANDING AND COMMUNICATION
   BASIC LEGAL & REGULATORY ISSUES
   ICT FOR INTERNATIONALIZATION
   MARKET ANALYSIS
   BRANDING AND COMMUNICATION
Training Fiche (BC_1) -

Define your target group, before you can start defining the product it is important that you think of who your target group is. Your target ...


Training Fiche (BC_2) -

Target Group, consider who are (or will be) your most important customers. Will it be the elderly or young? Wealthy, or rather do not earn ...


Training Fiche (BC_3) -

Review the history, mission and methods: Before you create a corporate image for the public, it is important that you have a clear idea ...


Training Fiche (BC_4) -

Identify your target audience:Find out the job titles of the people who make or influence decisions about purchasing the type of products ...


Training Fiche (BC_5) -

Do: Understand your brand’s power: Branding is a way of defining your identity which expresses the values of your business. The first ...


Course (BC_C_1) -
In this part of the course you will learn, about how you can choose your communication channels and the do’s and don’ts of branding and communication ...

Course (BC_C_2) -
In this part of the course you will learn, about how you can design your corporate image, what the best way is to choose your brand name and how you ...

   BASIC LEGAL & REGULATORY ISSUES
Training Fiche (BL_1) -

Currently, there is a growing debate about the convenience of a suitable business model and business plan when creating ... Business plan has traditionally been considered an essential tool to create and develop your business, not only because it is useful to write down ...


Training Fiche (BL_2) -

In another training fiche, the one related to internationalisation, we already talked about the European Single Market, ... • Digital Single Market. Digital Single Market means that businesses and people can access online to goods and services regardless of their nationality ...


Training Fiche (BL_3) -

In many occasions what makes the difference for the success of your business or the possibility of having a competitive advantage ... • Intellectual Property. Intellectual property is the exclusive rights over intellectual creations. It is broken down into two parts: industrial ...


Training Fiche (BL_4) -

Did you know that many small and medium enterprises have survived through this crisis because they have gone international? ... • Single European Market. Though you might think you are exporting your goods and services if you sell them in one of the member states, that is ...


Training Fiche (BL_5) -

The European Union is aware of the difficulties across all member states when entrepreneurs wish to create their companies. ... • Legal requirements for the creation of a company. Generally speaking the main legal requirements to create your company will depend upon the ...


Course (BL_COU) -
Within this course we aim to further discuss the first steps you need to undertake to form your company. Some can be legal requirements (legal ... MODULE 1 –BUSINESS MODEL UNIT 1 –HOW TO GENERATE A FEASIBLE BUSINESS MODEL As we stated in the training fiche related to business models ...

   ICT FOR INTERNATIONALIZATION
Training Fiche (ICT_1) -

This training fiche is focused on how to use, expand ... Using social media for marketing can enable small business looking to widen their reach to more customers. Your customers are interacting with brands ...


Course (ICT_1_COU) -
In this part of the course you will learn, how to setup you website by using WordPress and how to build an online shop and how to sell online. These ...

Training Fiche (ICT_2) -

This training fiche is about how to build your own website with WordPress. First, we need to explain what is a ... The use WordPress requires a web server with PHP and MySQL! How to set up your website using WordPress in few steps. • Domain Name: The ...


Course (ICT_2_COU) -
This training fiche is focused on how to use, expand and improve your social network, with as end goal to increase your market. For every company ...

Training Fiche (ICT_3) -

Idea: If you think about how to set up your own online store than you probably already have some idea of business, product range and potential ...


Training Fiche (ICT_4) -

CRM Software is the technology supporting Customer Relationship Management. It is a place where to store all the information about customers, ...


Training Fiche (ICT_5) -

Global market finder: This is a tool that is designed by google and it allows you to assess the competition level in your target market ...


   MARKET ANALYSIS
Training Fiche (MA_1) -
While microbusinesses usually know their local market and customers quite well, sometimes even personally, expanding the scope of the business to ... What is market analysis? • Market analysis, in simple words, studies the attractiveness and the dynamics of a special market within a special industry. ...

Training Fiche (MA_2) -
Micro businesses usually know their market and customers quite well, and sometimes even personally, so there is no need for implementation of ... Online tools and resources • Market research is a key component to any business’ growth and success. Without it, you may easily waste time, energy, ...

Training Fiche (MA_3) -

Adjusting your product to local market (i.e. localization) is always ... What is localization? • Localization is the customization of all components of a product for a particular target market. These components include: ...


Training Fiche (MA_4) -
One of the barriers that arts & crafts microbusinesses, as well as any other businesses, face when entering a foreign market is lack of trust ... Contents in bullet points: • A good way how to establish yourself and successfully sell on online marketplaces is to build trust with your customers ...

Training Fiche (MA_5) -
This training fiche is focused on how to find partners in abroad to enlarge your business through penetration into foreign markets.
When ... Looking for partners is an integrated phase of the whole process of market analysis and market entry strategy. It significantly contributes to your ...

Course (MA_C_1) -
In the part of the course devoted to key principles and basic steps of market analysis you will learn the basics and benefits of a market analysis, ...

Course (MA_C_2) -
•Market research is a key component to any business’ growth and success. Without it, you may easily waste time, energy, and resources hoping that ...

Course (MA_C_3) -
•It’s good to start this training fiche with explaining what localization actually means. Localization is the customization of all components ...

Course (MA_C_4) -
•A good way how to establish yourself and successfully sell on online marketplaces is to build trust with your customers and develop credible, outstanding ...

Course (MA_C_5) -
There are the following approaches to identify and choose partners for foreign markets:
a) to find domestic buyers who then export ...